Creativity: Process and Personality, a 1964 thesis published for the first time, features interviews on creativity with prominent psychologists, including B. F. Skinner, Herbert Simon, Abraham Maslow, David McClelland, Jerome Bruner, and Milton Rokeach.
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Before arriving in the field of communication, Larry Gross was a psychology student at Brandeis University; Creativity: Process and Personality was Gross’s undergraduate thesis at Brandeis, completed in 1964. This mediastudies.press edition is the initial publication of that undergraduate thesis, with a new preface by Gross himself. Creativity: Process and Personality finds Gross exploring the nature of creativity by interviewing some of the era’s most noteworthy experts in psychology, including Herbert Simon, Milton Rokeach, Abraham Maslow, David McClelland, Jerome Bruner, and B. F. Skinner. The result of Gross’s interviews is a nuanced and multi-perspectival set of interlocking chapters, each of which probes the psychological, social, and cultural aspects of creativity. Creativity: Process and Personality remains a provocative consideration of how creativity takes form, while also operating as a revealing snapshot of mid-twentieth century psychological thought.
Larry Gross is Professor of Communication at the Annenberg School for Communication and Journalism at the University of Southern California.
AVAILABLE IN FOUR FORMATS
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& SEVEN PLATFORMS
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Creativity: Process and Personality, originally deposited in 1964 at Brandeis University, is in the public domain.
Published by mediastudies.press in the Public Domain series
Original formatting, spelling, and citation styles retained throughout, with occasional [sic] to indicate an uncorrected error.
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New materials are licensed under a Creative Commons Attribution-Noncommercial 4.0 (CC by-nc 4.0)
Cover design: Mark McGillivray | Copy-editing & proofing: Emily Alexander
Credit for LaTeX template: Book design inspired by Edward Tufte, by The Tufte-LaTeX Developers
isbn 978-1-951399-14-6 (print) | isbn 978-1-951399-12-2 (html)
isbn 978-1-951399-13-9 (epub) I isbn 978-1-951399-11-5 (pdf)
doi 10.32376/3f8575cb.60b97b6f
Library of Congress Control Number 2023933419
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Edition 1 published in February 2023