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Transfer II

Published onJul 19, 2020
Transfer II

Viewing YouTuber videos has become a significant audience practice for today’s teens (Thoër et al., 2017). Not surprisingly, then, the appeal of YouTubers is inspiring new and exciting audience research and reception studies (Guantlett, 2015). According to Shuchen and Wei (2014): “The advent and growth of the new media has brought great changes to the role of the audience, the way the audience utilizes the media, and the reaction the audience makes to the new media” (p. 313). Research on digital environments, such as this project, is a significant development in understanding the connection between producers of content (for instance, YouTubers) and audiences and offers new ways of researching these digital relationships (Jenkins, 2016; Livingstone, 2013).


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